Why You Need To Focus On These 6 Areas Of Digital Marketing For Your Business In 2022
Marketing evolves at a rapid pace, with new trends and techniques emerging every year.
It can be hard to keep up with all of the changes, let alone predict which ones will still be around five or 10 years down the line. But that’s exactly what we’re going to do in this post.
Here are six digital marketing trends you should pay attention to in 2022. Keep in mind that some of these may have already emerged by the time you read this – so stay ahead of the curve!
1. Voice Search
Google’s voice search functions have been gaining popularity since its launch in 2011, and it is expected to lead a marketing revolution over the next few years.
According to a study by Accenture, nearly half of consumers already use voice search daily, and this figure could reach 80 percent by 2022.
In addition, Google’s digital assistant has now expanded to Apple’s iPhone, Amazon’s digital assistant Alexa, and Microsoft’s digital assistant Cortana, suggesting that consumers will be using these platforms for their digital voice searches. The rise of voice search also means a shift in the way consumers use mobile devices to access the Internet.
To capitalize on the digital voice search trend, digital marketers must focus on optimizing their digital marketing efforts to meet consumers where they are. This means incorporating digital audio and video content into digital marketing campaigns to become more visible on platforms such as Google’s Home device. Marketers should also focus on creating digital audio advertisements for radio stations and other digital audio content providers to reach digital voice searchers.
2. Artificial Intelligence
Artificial intelligence and machine learning will be increasingly used by digital marketers to engage with consumers on social media platforms, provide helpful advice for consumers, and even assist with digital marketing campaigns. Already, digital marketers have been utilizing digital assistants such as Google Assistant and Amazon’s digital assistant Alexa to provide information about digital marketing or run a campaign. In addition, digital marketers can mine social media data to discover consumer insights that will help them better relate with consumers on social media.
For digital marketers to take advantage of the increasing use of digital assistants, digital marketers must have a data-driven digital marketing strategy. The use of digital assistants for Google Home and Amazon’s digital assistant Alexa to provide digital marketers with consumer insights is just one example of how digital marketers can utilize big data in their digital marketing plans.
As digital marketers continue to develop new ways to engage with consumers on digital channels, digital marketers must focus on utilizing digital marketing analytics tools to identify consumer trends.
This includes digital marketing analytics tools that measure the campaign-level KPIs such as conversions through digital channels. Digital marketers can also use digital marketing analytics tools that help them track their digital expenses and budget allocation.
3. Video Content
Digital video will continue to be an essential component of digital marketing campaigns in 2022. Digital video will become even more popular as digital platforms such as Facebook and Twitter add new features to their digital platforms for digital video content providers. For example, Facebook recently announced that it would be introducing several new features for digital video content providers.
4. Digital Marketing Ad Channels
One way digital marketers can take advantage of the digital video trend is to focus on digital video advertising. Digital marketers should create digital advertisements for digital TV channels and digital streaming services such as Hulu, Netflix, and Amazon Prime Video. In addition, digital marketers should consider creating digital video content that can be distributed across the Internet and shared through social media platforms.
Already digital marketers have shifted their budgets towards digital channels. In 2022 digital marketers will continue to increase digital marketing budgets and allocate a larger percentage of their budget towards digital advertising channels such as digital TV and digital video.
For digital marketers to make the most out of these digital advertising dollars, digital marketers must continue to find ways to utilize data from digital marketing analytics tools to run digital advertising campaigns.
For example, digital marketers can use digital marketing analytics tools to track digital ad campaign performance and discover patterns in digital user behavior that result in conversions on digital channels. In this way, digital marketers can become more effective by focusing their digital advertising efforts on the most profitable digital channels.
5. Social Media
In 2022 social media platforms will continue to increase in popularity and digital marketers will need to continue to take advantage of these digital marketing opportunities. Some digital marketers argue that the future of digital marketing hinges on getting consumers to spend more time on social media platforms such as Facebook, Instagram, and Twitter.
In 2022 digital marketers should focus on utilizing their digital advertising budgets for ads displayed on popular social media platforms. In addition, digital marketers should consider using digital marketing analytics tools to measure their digital ad campaign performance and digital user behavior across major social media platforms.
To best utilize social media for digital marketing purposes, digital marketers should take into account that users of different digital channels have varying preferences regarding engagement on digital platforms. For example, digital marketers should consider digital user behavior on digital channels such as Facebook, Instagram, and Twitter to understand the extent of a digital user’s social media engagement. In addition, digital marketers must discover how digital users engage with digital advertisements on each of these digital platforms.
Digital marketing is growing at a rapid pace and the best way for digital marketers to take advantage of digital marketing opportunities is for digital marketers to continue to seek digital customer insights. Digital marketers can obtain digital customer insights by utilizing digital marketing analytics tools to track digital user behavior across major digital channels.
Digital marketers should also focus on obtaining digital customer insights by targeting digital users who are already interested in their brand or product. These digital customers may be most likely to buy digital products or services since they already have an interest in digital brands so digital marketers should consider trying to obtain digital customer insights by conducting large-scale digital advertising campaigns that target individuals with strong brand affinities.
Digital marketers can also obtain digital customer insights by obtaining information about digital user demographics. Digital marketers should focus digital advertising efforts on digital users who belong to digital age groups and genders which digital marketers find most profitable.
6. Mobile Optimization
Mobile optimization will be essential for digital marketers in 2022. This means digital marketers must continue to make their digital marketing efforts easy to access on any digital device. Digital marketers should also focus more digital advertising dollars towards digital ads displayed on digital devices with larger screens like tablets and desktop computers.
These are just a few of the trends we can expect to see in digital marketing over the next year.
While it’s impossible to predict exactly how each trend will play out, we do not doubt that they will all have a significant impact on the industry.
Are you ready for what 2022 has in store? We suggest starting now so that you can stay ahead of the curve and take your business to new heights.
Thanks for following along with us – we hope this information was helpful!
Originally Published On: InterestArticles.com