DS Automobiles becomes the first in Europe to bring advanced AI technology to their vehicles, transforming every trip into a unique journey.
DS Automobiles, a leading automotive manufacturer, is set to revolutionize the in-car experience with the integration of ChatGPT, a state-of-the-art generative artificial intelligence model. By incorporating ChatGPT into their DS IRIS SYSTEM, DS Automobiles aims to provide users with a seamless and immersive conversational experience, transforming every trip into a unique journey. This groundbreaking integration marks a significant milestone in the automotive industry, as DS Automobiles becomes the first in Europe to bring this advanced AI technology to their vehicles.
A New Dimension of Interaction
With the integration of ChatGPT, DS IRIS SYSTEM takes on a new dimension, offering users a wide range of possibilities for interaction. Gone are the days of simply using voice commands for navigation or making phone calls. Now, users can engage in natural and fluid conversations with their DS vehicles. Whether it’s seeking recommendations for places to visit, discovering the most beautiful works at the Louvre Museum, creating a quiz on a favorite subject, or even crafting a children’s story, the possibilities are endless. By simply saying “OK IRIS” or pressing a button on the steering wheel, users can safely initiate voice interaction without taking their eyes off the road or their hands off the wheel.
A Commitment to Unique Onboard Experiences
Olivier François, Head of DS Automobiles, emphasizes the brand’s commitment to providing a unique onboard experience for customers. The integration of ChatGPT into DS vehicles represents a high-tech revolution with unlimited potential, transforming each journey into a captivating and personalized adventure. DS Automobiles is at the forefront of one of the greatest societal transformations of the 21st century, as pioneers in the integration of ChatGPT into the automotive world.
Driving Innovation and Technological Advancements
Yves Bonnefont, Stellantis Chief Software Officer, highlights the fascination surrounding ChatGPT’s ability to interact with users. This conversational AI model has garnered significant attention worldwide for its remarkable applications. DS Automobiles has worked diligently to integrate ChatGPT into their systems and is proud to be the first to offer this innovation in Europe. This development aligns with Stellantis’ strategic focus, as part of the Dare Forward 2030 strategy, to embrace technological advancements and drive innovation.
Pilot Phase and Availability
To ensure a seamless customer experience, DS Automobiles has initiated a pilot phase called “SoundHound AI powered by ChatGPT” within Stellantis. This phase aims to assess the effectiveness and user satisfaction of the integration. During this pilot phase, the integration of ChatGPT with DS IRIS SYSTEM is available at no additional cost for a six-month period. Users who subscribe between October 19, 2023, and February 29, 2024, on DS 3, DS 4, DS 7, and DS 9 models can activate this feature remotely through the DS Services Store. The integration is accessible in France, Germany, the United Kingdom, Spain, and Italy, with support for the languages of these countries.
Endless Possibilities and Enhanced Convenience
The availability of ChatGPT in DS vehicles opens up a world of possibilities for users. Imagine embarking on a road trip and being able to have engaging conversations with your car. You can ask for recommendations on nearby attractions, find the best local restaurants, or even have your car narrate interesting facts about the places you pass by. With ChatGPT, your DS vehicle becomes more than just a means of transportation; it becomes a digital assistant dedicated to enhancing your travel experience.
The integration of ChatGPT also brings added convenience and safety to the driving experience. Instead of fumbling with your phone or navigation system, you can simply speak to your car and have it perform various tasks for you. Need to send a message? Just dictate it to your car. Want to change the music? Just ask your car to play your favorite playlist. By reducing distractions and allowing for hands-free operation, ChatGPT enhances both the convenience and safety of driving.
DS Automobiles’ integration of ChatGPT AI into their vehicles heralds a new era of in-car conversational experiences. By leveraging the power of generative artificial intelligence, DS Automobiles aims to provide users with a seamless and immersive journey, where their vehicles become digital assistants dedicated to enhancing the travel experience. As the first in Europe to introduce this innovation, DS Automobiles reaffirms its commitment to pushing the boundaries of automotive technology and delivering unparalleled onboard experiences to its customers. With ChatGPT, the future of in-car interaction has arrived, and DS Automobiles is leading the way.