Sexual Wellness: The Rise of Beautifully Designed Products

Sexual Wellness The Rise of Beautifully Designed Products

Buck’s Sense Condom Brand Revolutionizes Sexual Wellness Packaging

In a world where aesthetics play a significant role in consumer choices, the sexual wellness industry is no exception. Gone are the days of dull and uninspiring packaging for condoms and lubricants. Inspired by the success of beauty brands like Glossier, sexual wellness products are now designed to be visually appealing and proudly displayed on shelves. Buck, a creative agency, has taken this trend to the next level with their innovative packaging design for Sense condoms. This unique approach has not only caught the attention of consumers but has also secured Sense as the first condom brand to be sold at Urban Outfitters.

A Contrast of Visual Worlds

Buck’s journey to redefine sexual wellness packaging began with a critical evaluation of the existing products on the market. They observed that most packaging had a dark and intimidating aesthetic, while the few better-designed options appeared pale and unremarkable on the shelves. Recognizing the need for a contrast between these two worlds, Buck set out to create a visually striking solution.

Eye-Catching Design Elements

The result of Buck’s efforts is the Sense condom packaging, which effortlessly combines sophistication and sensuality. The packaging features a tall and elegant typeface, complemented by abstract shapes that exude an undeniable allure. It’s worth noting that Buck drew inspiration from the world of sex toys, resulting in packaging that may resemble a spicy Rorschach test, including subtle references to a butt plug. This bold and provocative design ensures that Sense stands out among its competitors.

The Palette of Sensuality

Sense condoms are available in a carefully curated palette of seven vibrant hues. Buck’s design team meticulously balanced these colors to create a visual impact on retail shelves while maintaining a sense of intimacy and comfort in the bedroom. Regardless of the target audience or design aesthetic, the Sense packaging seamlessly transitions between the retail aisle and the personal space of the consumer.

The Impact of Beautiful Design

The shift towards beautifully designed sexual wellness products signifies a broader cultural shift. It reflects society’s growing openness and acceptance of conversations surrounding sexual health and pleasure. By incorporating visually appealing packaging, brands like Sense are destigmatizing the purchase and use of sexual wellness products. This approach not only attracts new customers but also encourages existing ones to feel proud and confident in their choices.


Buck’s innovative packaging design for Sense condoms marks a significant turning point in the sexual wellness industry. By challenging the traditional norms of packaging aesthetics, Buck has created a visually striking product that stands out on retail shelves. The success of Sense at Urban Outfitters demonstrates the growing demand for beautifully designed sexual wellness products. As society continues to embrace openness and acceptance, it is clear that the future of sexual wellness lies in the fusion of functionality and aesthetics.