Gannett Hires Dedicated Taylor Swift Reporter: A Bold Move or the Future of Entertainment Journalism?

Gannett Hires Dedicated Taylor Swift Reporter A Bold Move or the Future of Entertainment Journalism

Bryan West, a 35-year-old journalist, takes on the newly created position to exclusively cover Taylor Swift for Gannett’s newspapers and USA Today.

In a groundbreaking move, Gannett, the largest newspaper chain in the United States, has appointed Bryan West as its dedicated Taylor Swift reporter. This decision has sparked a heated debate among media professionals, with some questioning the necessity of such a position, while others see it as a logical step forward in entertainment journalism. West, a passionate Swift fan and seasoned journalist, aims to provide comprehensive coverage of all things Swift, delving into the impact she has on society, business, and music. As he steps into this unique role, West’s appointment raises questions about the future of journalism and the evolving nature of celebrity coverage.

A Fan and a Journalist: The Perfect Balance

West, a self-proclaimed Swiftie, believes that his position as a fan of Taylor Swift does not compromise his journalistic integrity. Drawing a parallel with sports journalists who support their home teams, West sees his role as a blend of fandom and serious reporting. With a background in journalism, including a degree from Northwestern University and experience in newsrooms across the nation, West brings a unique perspective to his coverage of Swift. He aims to explore not only the Easter eggs and trivia but also the profound influence Swift has on society and the music industry.

The Search for the Perfect Candidate

Gannett’s decision to hire a dedicated Swift reporter generated significant interest and attracted a diverse pool of applicants. From veteran hard-news reporters to die-hard Swift fans with influential blogs, the range of potential candidates was extensive. Ultimately, West stood out as the ideal candidate, striking a balance between being a seasoned journalist with serious news chops and having an in-depth understanding of Taylor’s world. Michael Anastasi, the Tennessean’s editor and Gannett’s VP of local news, emphasizes that the company was committed to finding a real journalist for the role, debunking the notion that it was merely a publicity stunt.

Embracing New Forms of Journalism

As traditional newspapers expand their digital outreach, West’s role goes beyond writing print stories. He will produce video content, engage with fans on social media, and cover events like tour stops and award shows. Ben Goad, the Tennessean news director, highlights that this position is not unprecedented, citing examples of dedicated reporters covering political candidates or athletes. Gannett’s decision to create this role reflects their commitment to adapt to the changing landscape of journalism and meet the demands of their audience.

The Challenges and Opportunities Ahead

While West’s appointment has garnered excitement among Swift fans, it also raises concerns about objectivity and the future of serious news reporting. Some critics argue that this position undermines the importance of traditional journalism, especially as newspapers continue to face significant layoffs and budget cuts. However, Anastasi defends the decision, emphasizing the importance of creating new jobs to ensure the industry’s growth and ability to serve local communities. West, aware of the challenges, reassures skeptics that he can report fairly on Swift, even if it means being critical when necessary.


Bryan West’s appointment as Gannett’s dedicated Taylor Swift reporter marks a significant moment in entertainment journalism. As he embarks on this new role, West aims to provide comprehensive coverage of Swift’s impact on society, business, and music. While critics question the necessity of such a position, Gannett’s decision reflects the evolving nature of journalism and the need to adapt to changing audience preferences. As the industry continues to transform, the role of dedicated celebrity reporters may become more common, blurring the lines between fandom and serious journalism. Only time will tell if this bold move by Gannett will shape the future of entertainment reporting or remain an isolated experiment.