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https://www.youtube.com/embed/5clOYWsNhhk Holland is pretty crowded our land is quite expensive labour is expensive so we have to be as efficient as possible we have to be more efficient than others to compete. And that competition drives innovation and technology. We decided to go for not more hectares but for more yield per hectare. And thats the moment that we start looking into precision ag, precision technology. A lot of people think its science fiction but it really is not. We have only 14 and a half hectares and we are producing around 100 million tomatoes a year. The idea about…